Men's car shoes could add an extra pair of practical footwear to the typical male driver's wardrobe - closing the gap on his female counterparts' wealth of sandals, boots and high heels.
According to female car insurance specialist Diamond, the average woman has 19 pairs of shoes - 12 more than she actually regularly wears.
Most of these are high heels, and 36% of women will wear shoes that are not comfortable, because they like the way they look.
The insurer is now running a competition promising over £3,000 to spend on shoes for one woman who takes out one of its car insurance policies - which include cover for handbag contents as standard - before the end of April.
While that is enough to buy at least 70 pairs of shoes, based on the average price paid by the women surveyed, men are often more practically minded.
As such, they are less likely to opt for the discomfort - and potential driving risk - of a large heel while at the wheel.
Instead, men's car shoes provide a comfortable footwear option that can be kept in the vehicle, with a good amount of feeling for the position of your pedals too.